Theme tune “I Want Cuties!” targets kids
Sun Pacific, the grower behind Cuties®, has created a playful twist on the classic 80s tune “I Want Candy” in order to encourage kids to swap sweets for fresh fruit. The campaign was designed to encourage families to reach for Cuties instead to help curb kids’ cravings for sweets.
Victoria Nuevo-Celeste, Sun Pacific’s Vice President of Marketing, said that fruit is a naturally healthy way to curb an appetite for sweets because, along with sweetness, “fruit provides fiber to help you feel full, plus essential vitamins, minerals, and antioxidants,” she said.
The campaign will be featured across radio, billboards, digital advertising and content, social media, and deliveries of holiday “sweet swap” ideas to media and influencers. In addition, Cuties will also retailers with custom social media content, tool kits for registered dietitians, and other support to incorporate the campaign in stores.
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