The route to sustainability does not end with certification said Michael Gidney, Fairtrade Foundation CEO. "Real sustainability starts with farmers being paid a fair price for their produce – a fundamental issue in the banana industry." he said.
Only Fairtrade includes the payment of Fairtrade prices and additional premiums for small farmers and workers to invest in their own development.
"In the context of UK supermarket price wars, ensuring farms earn the cost of production is a key assurance the public is looking for, whether on bananas from Latin America or milk from the UK." said Gidney.
Please visit fairtrade.org.uk for more information.