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Economic crisis good for grape export, not so good for top fruit import

Portugal doubles export of Rocha pears to Brazil

Portuguese Rocha pears exported to Brazil in 2014 doubled, reaching a total of 51,834 kilos. This is according to figures published by the American government on October 9th. Brazil's total import of pears rose by 10% in 2014, from 189,696 kilos to 208,346 kilos. 

EU exports faster and cheaper
Argentina is the largest supplier of pears on the Brazilian market. This neighboring country has an advantage over exporters in Europe and the U.S. who must pay a 10% tariff. The American and European pear season run at the same time, but due to cheaper rates and faster transport the Europeans have an advantage over the Americans. The Spanish and Portuguese traders profit the most from this.

Brazilians eat 3 kg of apples each year
Apple imports rose in 2014 by 24% to 111,920 kg. This increase is not expected to last due to declining consumption and rising prices for imported products, which are both results of the economic crisis. 

In Brazil different apple types are preferred in different regions. The south is traditionally European-oriented and prefers larger sizes. In the middle of the country they want an average size, and those in the Northeast prefer smaller apples. These differences in preferences ensure year round apple supply to the Brazilian market. According to the World Apple and Pear Organization, Brazilians eat, on average, 3 kilos of apples per year. 

Grape export
In terms of exporting grapes, the Netherlands is a good customers for Brazil. In 2014, 14,927 kg of grapes were exported to the Netherlands from Brazil. The export of grapes fell by 34% in 2014, and it was mainly the internal market that benefited from this. Due to the economic crisis, consumption is expected to fall again and traders will refocus on export. This will certainly be reflected in the 2016 figures. 


Read the full report here

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