Del Monte goes pink in UAE

For the 5th year in a row, Del Monte® is an active sponsor of the Safe & Sound Burjuman Breast Cancer Awareness programme. Being one of the biggest and most comprehensive campaigns related to the cause, Safe & Sound already has a 15 year history. Over the years, the campaign has reached millions of women and families with the key message of 'early detection saves lives'.

Throughout October, Del Monte® is playing a major role in the campaign with adverts on product packaging, social media, as well as spreading awareness among employees and business partners.

Youssef Zakharia, Del Monte® Vice-President, said: "We are proud to be sponsoring such an important cause. With our "Eat Healthy, Live Healthy" initiative, we support proper nutrition and healthy lifestyles that can help reduce the risk of cancer and other diseases. It seems natural for us to contribute to such a cause, as raising awareness of breast cancer early detection directly contributes to saving lives."

This year, a special app has been created for the Safe & Sound Walkathon, whereby participants taking place will be able to track the progress of their walk/run. The app also gives the chance to support the cause by directly donating to Al Jalila Foundation and Breast Friends via the app's built-in payment gateway.

For more information:
Heloise Buzet
Fresh Del Monte Produce Inc.
Tel: +971-4-3333801
Email: mena@freshdelmonte.com