"We sell what we grow'"

At the Anuga International Food fair last week in Cologne, The Wonderful Company had the pleasure of welcoming thousands of visitors to their stand. "The many visitors, including current clients, potential clients or people who were just curious, had the opportunity to discover the full range of products, such as Wonderful Pistachios, Wonderful Almonds, Wonderful Cashews and our new brand, PomeGreat," says Tom Hazelof, sales director.

Pomegreat
Pomegreat was first launched in 2003. "The big difference with POM is that Pomegreat is a juice drink (so not 100% juice). The two brands are thus complementary to each other, because they fulfil a different demand from a different type of consumer."

Unroasted pistachios

"One of this year's most important innovations was our Wonderful Unroasted Pistachios. This unique product in the market provides the consumer a raw pistachio with an original flavour, very close to a pistachio nut that has just been picked off the tree. This unroasted pistachio has an earthy and slightly sweeter flavour."

"We sell what we grow"
Anuga is an important trade show for The Wonderful Company. "Here, we can receive our clients, and inform them about innovations and other news. The fact that the fair coincides with the harvest is also important from that point of view. In addition to existing clients, we also meet many new potential clients for our brands here. We see growing demand for natural and healthy products like ours. Reactions were very positive. The fact that we are integrated vertically: 'we sell what we grow', gets a lot of positive attention," Tom concludes.

For more information:

Tom Hazelof
The Wonderful Company
MC Square
Leonardo Da Vincilaan 19
1831 Diegem - Belgium
www.wonderfulbrands.com
info-europe@wonderfulbrands.com