"80% of our Egyptian artichokes go to Italy"

For exporter Grand Egypt, citrus is the main product group. The company has been in operation for fifteen years now, and is not only strong in citrus, but also in products like pomegranates, artichokes, strawberries, grapes and iceberg lettuce. CEO Reda Mohamed Aboagaga says they export 5,000 tonnes of fruit and vegetables annually, 3,000 tonnes of which is citrus and other fruit, and 2,000 tonnes vegetables. "These products are also sold under our Grand Egypt brand."

A lot of competition
This year, they were the only company from Egypt to take part in Italian fruit and veg trade show Macfrut. "We go to Fruit Logistica each year as well, but we heard that Macfrut is becoming more and more international. We also still see more opportunities in Italy." He notes that in their country, it's difficult to stand out as an exporter. "There are around 400 exporters competing against each other. The fact that we are here, already makes us stand out, of course. We also believe it's important to keep investing in quality. Without high quality, you can't have a long existence as a company. Of course a good relationship with the clients is also paramount."

80% of artichokes to Italy
"The export to Italy increases by the year," the owner goes on to say. "Since 2007, we've been exporting to this country, and the sales of artichokes and iceberg lettuce are going particularly well. 80% of Egyptian artichokes we sell, goes to Italy. The country is usually lacking in production to be able to meet demand. December to February are particular peak months for artichokes, and it looks as though this will increase further."

For more information:
Reda Mohamed Aboagaga
Grand Egypt Agro
Gardinia City
El Syouf - Alex - Egypt
Tel/Fax: +203 - 5271515
reda@grandegypt.info
www.grandegypt.info