Southern Specialties, Inc. has launched a new series of print ads to run in industry publications. The “Fresh Generation” image campaign promotes the company’s veggies and fruits as being “perfect for today’s Fresh Generation”.
“Our products hit the sweet spot for millennials interested in purchasing fresh produce,” said Charlie Eagle, vice president of business development “this campaign reinforces that fact to our customers.”
“When celebrity chefs feature produce like baby rainbow carrots, yellow and green French beans or purple asparagus, in their shows, it resonates with today’s shopper. Our lineup is available in a pack and size perfect for the generation that wants quick, easy and healthy choices,” says Geno Valdes vice president of sales and marketing.
Several of the ads will be printed in groups of two showcasing both bulk products, grown and imported by Southern Specialties, and the company’s Southern Selects value added line. “These ads are a departure from previous campaigns,” said Eagle “we decided to use employees, friends and their families as models. They all fall within the target demographic group and enjoy the fruits and vegetables we bring to market. We had great fun doing the photo shoots and I think that shows in the ads.”
The company has produced a brief video of the photo shoots which can be seen on You Tube.
Contact:
Charlie Eagle
+1 404 949-0944
Southern Specialties