Idaho potato commission launches new website

The Idaho Potato Commission (IPC) recently updated its website to make it easier than ever for consumers to spend quality time online with Idaho® potatoes. Two of the most exciting changes include an improved experience on mobile devices and a new contemporary design.

From a visual standpoint, the most remarkable change is the homepage that now includes eye-popping and delicious full-screen graphics. The upgraded design also allows visitors to better navigate the site with their mobile devices. Visitors to the new site can access important information anytime, anywhere and they can better share recipes across their favorite social media channels such as Facebook, Pinterest, Twitter and Instagram. Improving access to the IPC’s website is increasingly important as more American adults own smart phones of some kind.

Another key upgrade to the website is a new Pinterest-inspired design for the recipe database that has remained a popular draw for consumers since the IPC launched www.idahopotato.com in 1997.

Visit idahopotato.com for more information.