Avocados from Mexico announced the launch of their national tour in Canada, providing consumers with free samples of healthy and delicious avocado-based snacks all summer long. The Avocatour will offer nutritious street food and a variety of recipes as surprising as they are tasty.
The Avocatour in Canada
Until the end of August, the Avocart, a fully branded trailer, will travel to major retailers, public events and festivals in Quebec and Ontario to showcase Avocados from Mexico and their versatility.
Avocados from Mexico is also taking advantage of the Avocatour launch to deploy a social media campaign, with the creation of new Canadian accounts on Instagram (AvosMexicoCa) and YouTube in both French and English. Canadian consumers from all over the country can follow the Avocatour live across their social media platforms. In addition, they are invited to participate in a contest on Instagram to support the Avocart, by liking the @AvosMexicoCA account and uploading their best Avocatour photo using the #Avocatour hashtag.
To watch the launch video, please visit the YouTube channel: https://youtu.be/bz6v1HywjPU.
An integrated communications strategy
The Avocatour, an experiential marketing concept, is part of the annual marketing plan for Avocados from Mexico in Canada. The plan includes trade marketing activities across major retailers in the country, public relations initiatives, media investment, and the creation and management of the Canadian digital platforms.
For more information on the Avocatour itinerary or Avocados from Mexico in Canada, please visit: www.avocadosfrommexico.ca.
Contact:
Marie-Ève Gravel
Sopexa Canada
514 288-5802, ext. 212