The variety was developed five years ago thanks to a cooperation between prestigious Italian universities and is sold by wholesaler Nature Service. Owner Vincenzo Summo told FreshPlaza that "we are happy about volumes. The packaging we used aims at making the the product stand out and was designed by the Scuola Superiore Sant'Anna in Pisa ".
Other exclusive partners of the Sun Black programme are L'Ortofruttifero (Pisa - for plant multiplication) and l'Azienda agricola Vella Raffaele (Syracuse- for cultivation).