Eating your five-a-day is not always easy, especially for kids who are not very keen on fruit and vegetables. Recent market research showed that 90% of children and 69% of adults do not eat their five-a-day. The importance of getting children closer to achieving this is therefore clear, starting with apples.
That is why Melinda launched MelaRido - a simple idea designed to encourage children to eat more apples.
MelaRido are fun edible decorative wafers that can be applied on the apples with a little water or by licking the back.
Apples are transformed into funny faces so kids can enjoy playing with them in a simple and healthy manner before eating them - the faces are edible with and are painted using natural colourings.
"The sales of Golden Melinda apple trays have increased by 20% even though prices are slightly higher and the feedback was very positive. We were especially pleased with the compliments we received from the mums who bought 'MelaRido' apples," explained Canella Giuliano, Fresh produce manager for Gruppo Alì spa.
All Golden Melinda packets contain 4 apples and a set of wafers to decorate them. The tray is also customised with funny faces so children can immediately understand the initiative.
For further info:
Email: melinda@melinda.it
Web: www.melinda.it