Eminent Food has introduced a new mix packaging for its TOMBERRY™. "Demand for TOMBERRY™ continues to increase," Maud says. "And with that increase, there's also a demand for innovation and differentiation."
The sweet mini tomatoes are among the most well-known Eminent Food products, having been introduced a decade ago now. The variety comes from the product range of breeder Eminent Seeds, and Eminent Food carries them exclusively.
"We learned a lot about them in the first years in particular," Maud says. "For instance, you can't package them in a high tray, because if they're stacked on top of each other, they can't breath, and the quality deteriorates. You have to take a lot like that into account. It really is a specialty." The company has all of this under control now. "Now we're seeing we're also growing in numbers. Not just in individual sales, but more and more European retailers are interested as well, making room for it in stores. And the Dutch chains also want to get started with it."
The growth goes hand in hand with a demand for innovation, Maud says, showing the new duo packaging: a tray with both the yellow and the red TOMBERRY™. "The TOMBERRY™ is already a fun product – it looks good, stands out, and is tasty as well. That means we can draw attention to that again with the packaging."
Want to work with TOMBERRY™ as well? Eminent Food is looking for an intern.
For more information:
Eminent Food
ABC Westland 319
2685 DD Poeldijk
Tel: +31(0)174 44 55 77
Fax: +31(0)174 44 55 79
www.eminentfood.nl
info@eminentfood.nl
ABC Westland 319
2685 DD Poeldijk
Tel: +31(0)174 44 55 77
Fax: +31(0)174 44 55 79
www.eminentfood.nl
info@eminentfood.nl