Germany: Positive price pressure in improved apple market

Due to cool weather conditions and the limited supply of other types of fruit, the apple market has experienced a boost in the Letztend Drittel campaign. “Business was going well until the end of May”, Frank Döscher, managing director of Elbe-Obst mbH, reports. “Until the middle of the season, no-one could have counted on such a development.”

Contrary to expectations, the apple market made a complete turnaround in March and April. The managing director of Elbe-Obst VG describes the situation; "The Polish have been able to sell their goods faster than expected, which has lead to positive price pressure. This has enabled the prices to rise almost weekly”.

“Almost no money was made during the first eight months and suddenly new chances are arising. Nevertheless, one needs to watch what kind of price is feasible for consumers.”

“Producers see light on the horizon”
Altogether, Frank Döscher evaluates the situation as more positive than half a year ago. “Of course, the development is gratifying, but it is also difficult. We were tuned to a different situation. It is tricky to make a 180 degree turn overnight. This also applies to producers, who now have positive prospects again.”

“No-one could have foreseen this development”
“If the needs of the consumers do not change, this campaign will end according to plan,” Frank Döscher explains. “No-one could have foreseen this development.”

For more information:
Frank Döscher
Elbe-Obst Vertriebsgesellschaft mbH
Tel. +49 (0)4141 9531 854
Email: fdoescher@elbe-obst.de
www.elbe-obst.com