German discounter sells flawed asparagus

The food discounter responded to the extremely positive feedback of its customers regarding the last 2 year's sustainability actions. This being a new sales campaign of slightly flawed products of German cultivation. In the future the company will sell German produce, which have a slight visual variation from the norm, on special days at great prices.

"With these sustainability actions, we are strengthening the public’s appreciation of food. The cooperation with German producers and farmers is a top priority for us. With the sales of products with flaws in our fruit and vegetable section, we build these partnerships," said Christina Stylianou, Netto Marken-Discount director of corporate communications.

Netto Marken-Discount fruit and vegetable sections place great emphasis on freshness, regional produce and quality. Together with German farmers, the company offers its customers a wide selection of fresh, seasonal fruit and vegetable products from Germany.

Netto Marken-Discount focuses in its product range on German - preferably local - products. Regional articles can be found in virtually all product segments of Netto Marken-Discount: mineral water, beer, baked goods and fruit and vegetables. Netto promotes the cooperation with numerous German regional suppliers and family businesses.

The support of domestic agriculture is part of the corporate culture of Netto Marken-Discount. The food discounter started in 2008 with the initiative "A heart for producers". All these products in the Netto Marken-Discount range are sold with an added premium of ten cents. This surcharge goes to the German producers without any deductions. And since the start of this initiative the Netto Marken-Discount, with the support of its customers, has made a significant contribution to the support of German agriculture. And an extra 3.3 million Euro went to participating producers in the previous year.