Fruit Company to sell The Produce Mom

The Produce Mom®, the blog and consumer brand of Indianapolis Fruit Company will be sold to Lori Taylor, the author of The Produce Mom and Consumer Marketing Manager of Indianapolis Fruit Company.

The Produce Mom® has grown substantially since its inception in 2012, led by Lori Taylor. The efforts of The Produce Mom have driven considerable consumer and media interest spawning a movement in the produce industry to promote fruits and vegetables the way major brands have been promoted. Lori’s efforts and the high quality brand assets of The Produce Mom have grown to represent an entire industry, not just one organization. Therefore, Indianapolis Fruit Company has agreed to assist Lori in creating a separate business entity whose purpose it will be to continue to promote farmers, growers, suppliers and brands within the produce industry and to educate and excite families about consuming more produce.

Indianapolis Fruit Company and Lori Taylor will provide updates on this transition in the coming weeks.

Please visit www.theproducemom.com for more information.