Washington apricots two weeks early
“Domex Superfresh Apricots will begin shipping around the 7th or 8th of June through the middle of July. This start is a full two weeks earlier than last year. Peak volume should occur around the 19th or 20th with Organic Apricots available around June 12th. Domex Superfresh volume for the season is estimated at 15% of the industry’s estimated 800,000 boxes. Perfection is the primary variety with Rivals, Goldstrike and Robada accounting for the balance of the volume” stated Howard Nager, vice president of marketing for Domex Superfesh Growers. “We are also excited about having promotable volumes for the 4th of July holiday!”
Domex Superfresh Growers is the only company offering volume and shipping from both the Yakima and Wenatchee areas. This will provide for both efficiency and convenience consolidating with cherries, apples or other commodities. Domex will ship a variety of sizes in its Summerfresh Fruit® boxes including a 15-pound Panta pack, 24-pound volume fill cases and 1.6-pound zippered poly bags.
“We are also ramping up our consumer communication on Apricots this year, and will be featuring fun and engaging graphics”, notes Nager. “We have created interesting and informative social media content that makes engagement between retailers and consumers a breeze”, he continues. Contact Loren Queen, marketing and communications manager, at lqueen@superfreshgrowers.com to get access to this free kit.
“Apricots bring the taste of summer to consumers with their vibrant color and tangy-sweet taste”, notes Nager, “They are ideal for baking, making preserves or eaten as a delicious, nutritious snack. We are looking forward to sharing the great taste of Washington Apricots this season!”
For more information:
Howard Nager
Domex Superfresh Growers
hnager@superfreshgrowers.com