Crunch Pak announces new items with 'Frozen' theme

Fresh sliced apples specialist Crunch Pak is launching three new items at the United Fresh Expo this year and featuring characters from Disney’s hit film, Frozen.

Krista Jones, Director of Brand Marketing and Product Innovation, Crunch PakKrista Jones, Director of Brand Marketing and Product Innovation, Crunch Pak“Disney’s Frozen characters embody aspirational attributes like friendship, love of family, and loyalty,” said Krista Jones, Director of Brand Marketing and Product Innovation. “Being able to pair these wonderful characters and their stories with fresh produce is a winning combination.”

The new items include:

DipperZ snack tray featuring the Disney character Olaf from Frozen
Tart Apple with Salted Caramel DipperZ
Sweet Apple with Strawberry Greek Yogurt DipperZ

The Disney Frozen movie DipperZ snack tray will feature Olaf on a package that contains carrots and Ranch dip (because he has a carrot nose). The suggested retail price is $0.99 to $1.29; the three new DipperZ products are available to all Crunch Pak customers nationwide.

“We want to encourage kids of all ages to eat more fruits and vegetables,” said Jones. “DipperZ are portable; they’re easy to toss into a bag and go; and they make healthy eating fun and appealing.”

The new products will be on display in booth #1832 at this year’s United Fresh Expo.

Please visit crunchpak.com for more information.