To better serve a customer base that is shifting towards a mobile-centric culture, General Produce has a newly designed website, www.GeneralProduce.com, making online-ordering more accessible and convenient. Focused on customer care, the modern look and feel of the website invites the viewer to explore the dynamic world of seasonal, fresh produce.
As one of California’s oldest produce distributors, General Produce is steeped in a rich history, with deep roots and an eye on the future. The creation of the new website showcases real-time information about products, services and partnerships.
“To date, our customer comments about the new website have been extremely positive” said Tom Chan, CEO of General Produce. “We appreciate the opportunity to act as a liaison between growers and retail or foodservice operators. The responsibility of communicating accurate, relevant industry information is reflected in our new website design and content choices.”
Consumer awareness and a heightened interest in food safety, as well as, local, regional and sustainable food choices, makes for perfect timing in sharing the stories of the farmers and ranchers who bring their foods to market.
“Together with our robust social media presence, the new responsive website works towards creating a conversation between our customers, vendor partners, employees and the community” says Linda Luka, Director of Marketing and Communications. “Our business is built on collaboration and is fast-paced and dynamic with various influences, from Mother Nature to dramatic water issues. We aim to educate, inform and delight our website visitors.”
About General Produce
General Produce annually distributes over 250 million pounds of fresh produce products to retailers, restaurants, schools and other wholesalers in Northern California, Western Nevada, Southern Oregon and the Pacific Rim. Headquartered in Sacramento, the “Farm-to-Fork Capital of the World,” General Produce is a proud supporter of the locally grown movement and sources from a network of local farms to supply the best produce available. This third-generation family-owned business has honored their commitment to world-class customer service for more than 80 years. To learn more about General Produce, please visit www.GeneralProduce.com.
Media Contact:
Joy Tyson
Caliber Group
Tel: (520) 795-4500