Hass Avocado Board
Love One Today campaign finalist for PRWeek awards
The Product Brand Development Campaign of the Year recognizes outstanding success in the ongoing development, repositioning, reinvigoration, or relaunch of an established consumer brand (either a product or a service) through the use of PR. After entries are submitted, a panel of judges begins a thorough process that includes pre-scoring to select a top 10, subsequent deliberation to choose the five shortlisted finalists, and the ultimate decisions of each winner and honorable mention.
“It’s a great honor for the Love One Today® campaign to be recognized by PRWeek,” said Emiliano Escobedo, Executive Director at HAB. “The campaign is rooted in a pipeline of proprietary research supported by HAB that began four years ago. Today, HAB’s commitment to nutrition research continues to grow and Love One Today® is a perfect vehicle to bring findings to life and drive demand for avocados.”
Love One Today® is a science-based food and wellness education program that encourages Americans to include fresh Hass avocados in everyday healthy eating plans to help increase fruit and vegetable intake and as a delicious, cholesterol-free, whole food source of naturally good fats. The program has been a hit with consumers and with industry support it will only help grow the category even more. HAB is dedicated to understanding avocados’ health benefits and industry trends to better market to an increasingly nutrition-focused audience.
HAB developed a distinctive mark to support the Love One Today® program that provides a call to action that communicates simple but relevant nutritional benefits that give consumers permission to love avocados every day. The mark is available at no cost for the industry to use in marketing to promote fresh Hass avocados such as in packaging and other communications.
For more information visit hassavocadoboard.com.