“Brandcheck is about joining business strategy with a client's packaging,” said Ferguson. “We take a product, compare it to its peers and find ways in which clients can gain a competitive advantage.”
Brandcheck offers brand and product strategy services with a focus on packaging. That includes advising clients about brand strategy, providing consumer research, analyzing the competition and bringing all of that knowledge to bear when it comes time to design a clients packaging. Their competitive packaging analysis, where Brandcheck identifies whitespace – or previously-unexploited areas where a business can gain an edge – to achieve differentiation, has been honored with a Global Leadership award by the PAC Packaging Consortium, the largest packaging industry association in North America.In addition to design advice, Brandcheck also provides cost reduction services when it comes time to figure out the nuts and bolts of rolling out new packaging. By investigating the costs and benefits of automating various steps of a production process that often requires lots of manual labor, new packaging could be less costly when the added value of new packaging is taken into account.
“The fresh produce industry is such a competitive space, and, often, the only way to achieve differentiation with a commodity product is through packaging,” said Ian Ferguson of Brandcheck. “We're able to help clients in a lot of different industries, but the strength we have in fresh produce is getting us traction there.”
For more information:
Ian Ferguson
Brandcheck
Tel: +1 416 644-8746
i.ferguson@brandcheck.ca
www.brandcheck.ca