Hollandia Produce and Braga Fresh Family Farms were honored to receive the trailblazer award. Grocery Headquarters presents Trailblazer awards to companies that value and exhibit a strong commitment to innovation, creativity, transparency and sustainability in the following special achievement categories: Produce, Organic, Gluten-Free, Functional + Specialty Foods and Beverages, Supplements, Personal Care, Household, Health, Pet Care, Superfoods, Homeopathy.
Hollandia Produce
“We’re honored to receive this award,” expressed Vincent Choate, vice president of Marketing and Sales. “At Hollandia Produce, we’re committed to innovation and excellence; they’re part of our core values. So to be recognized by our industry peers for these values helps to validate our efforts and keeps us striving to be better.”
Hollandia Produce
“We’re honored to receive this award,” expressed Vincent Choate, vice president of Marketing and Sales. “At Hollandia Produce, we’re committed to innovation and excellence; they’re part of our core values. So to be recognized by our industry peers for these values helps to validate our efforts and keeps us striving to be better.”
Known most for its flagship brand Live Gourmet and its certified organic line Grower Pete’s, Hollandia Produce has been innovating on the hydroponically greenhouse-grown living lettuce and leafy greens produce categories for nearly 20 years. But much of the company’s expansion can be attributed to the visionary leadership of CEO and grower Pete Overgaag and his team’s laser-like focus on elevating these commodities into the premium, niche products they’re known for today.
Braga Fresh Family Farms
Josie's Organics, one of the country's leading organic produce brands, continues to gain recognition by the produce and retail industry. Braga Fresh Family Farms, grower and distributor of Josie’s Organics, was named a recipient of the 2015 Produce Trailblazer Achievement Award for bringing innovation and a fresh approach to branding in the produce industry.
"Josie's Organics has raised the standard for branding in not just the produce department, but the supermarket overall," said Elizabeth L. Hatt, senior editor, Fresh Foods, GHQ. "Braga Fresh Family Farms has incorporated all the elements of a successful brand strategy – memorable imagery, authentic product development and a fantastic back story exhibiting the company's values and priorities. Josie's was a clear choice to receive the Trailblazer Achievement Award and GHQ looks forward to watching them further build the brand and impact the organic segment for years to come." To learn more about the story behind Josie's Organics, visit http://www.groceryheadquarters.com/2015/03/the-story-behind-josies-organics.
"We all know how important innovation is in building sales and profits in grocery stores – the Trailblazer Awards recognize these businesses," explained GHQ Editorial Director Seth Mendelson. "Being recognized as an industry innovator by our peers is a great honor," said Rod Braga, president and CEO of Braga Fresh Family Farms. “The success and growth of the Josie’s Organics brand after just two years has exceeded our expectations, but we’re not surprised our story of third-generation farmers with a hard-working mom at the center—my grandmother Josie—is making a connection with people. We want consumers and our retail partners to feel as connected as possible to our family farm and how we bring fresh organic vegetables to tables across the country every day."
Braga Fresh Family Farms
Josie's Organics, one of the country's leading organic produce brands, continues to gain recognition by the produce and retail industry. Braga Fresh Family Farms, grower and distributor of Josie’s Organics, was named a recipient of the 2015 Produce Trailblazer Achievement Award for bringing innovation and a fresh approach to branding in the produce industry.
"Josie's Organics has raised the standard for branding in not just the produce department, but the supermarket overall," said Elizabeth L. Hatt, senior editor, Fresh Foods, GHQ. "Braga Fresh Family Farms has incorporated all the elements of a successful brand strategy – memorable imagery, authentic product development and a fantastic back story exhibiting the company's values and priorities. Josie's was a clear choice to receive the Trailblazer Achievement Award and GHQ looks forward to watching them further build the brand and impact the organic segment for years to come." To learn more about the story behind Josie's Organics, visit http://www.groceryheadquarters.com/2015/03/the-story-behind-josies-organics.
"We all know how important innovation is in building sales and profits in grocery stores – the Trailblazer Awards recognize these businesses," explained GHQ Editorial Director Seth Mendelson. "Being recognized as an industry innovator by our peers is a great honor," said Rod Braga, president and CEO of Braga Fresh Family Farms. “The success and growth of the Josie’s Organics brand after just two years has exceeded our expectations, but we’re not surprised our story of third-generation farmers with a hard-working mom at the center—my grandmother Josie—is making a connection with people. We want consumers and our retail partners to feel as connected as possible to our family farm and how we bring fresh organic vegetables to tables across the country every day."
For more information
Hollandia Produce L.P.
Tel: +1 805 684-4146
Fax: +1 805 684 -9363