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Freshplaza celebrates 10th anniversary!

More than 15 years ago, Pieter Boekhout had the original plan to collect news and trivia about fruit and vegetables, and to share this with the Dutch fresh produce sector daily. After a number of years, he noticed an international demand for this sort of news. In 2005, the international news website FreshPlaza.com was launched, and it has grown significantly over the years. Characteristic of this newsletter is that it doesn’t just contain all sorts of facts and news about the goings on in the fresh produce sector, but also the most interesting innovations, remarkable photos and a dose of humour. The ‘funny’ at the bottom provides readers a well-deserved break during the hard working day. Readers appreciate this combination of serious reports, trivia and humour.



In the fresh produce sector, its ‘see and be seen’, so most people enjoy being in the spotlight once and a while. At trade shows, we are well-known for our photo reports of exhibitors, which are a success every time!

These days, an enthusiastic team of over 30 people works on compiling the AGF.nl, Freshplaza.com, Freshplaza.it and Freshplaza.es newsletters with content. When it comes to horticulture, we’re also making headway, and two years ago Hortidaily.com was launched.

Freshplaza news can be read all over the world. We work closely to provide the global fresh produce world with a daily news summary.

We would like to extend our sincere thanks to the readers, advertisers, and all the people who support us, for the input, the enthusiasm and the reactions to our newsletters. This wouldn’t have been possible without you!

If you want to know more about us, if you have any ideas, news or something fun to report: please contact us. We value your input!

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