UK: O'live introduces 5 new organic products
Organic Baby Spinach (200g), Organic Wild Rocket (90g), Organic Mixed Baby Leaves (250g), Organic Brown Onions (750g) and Organic Leeks (400g).
The launch of baby leaf salad packs has been driven by demand for the growing trend of juicing salads and veggies to increase our raw healthy intake.
To celebrate the launch, O’live teamed up with uber blenders Vitamix to demonstrate the range of smoothies, soups and sauces that can be created with the new lines. Engaging bloggers and prolific social media users has been key to the brand success, helping to create the grass roots movement of people seeking good food.
Being one of the only organic produce brands on the market, O’live’s distribution channels have started to widen beyond Whole Foods to include independent deli’s, shops and markets in the greater London area.
The O’live team has plans to engage in more juicing events up and down the country to promote its new lines, as well as running competitions through its Twitter and Facebook accounts.
The launch range comprised five tasty organic products; celery, fresh beetroot, cos lettuce, little gem lettuce and spring onions, all of which feature reduced packaging where possible to help further minimise the brand’s impact on the environment.
Through January & February 2015 O’live built on the core range with the introduction of a new products including, a range of unwashed bagged salads, leeks, and ware onions.
For more information:
Jessica Felton-Page
O'live Organics
Tel: +1 07584 337 185
Email: jessica.felton-page@gs-fresh.com
www.o-liveorganic.com