Another concept introduced by Landgard is 'Deutschland schmeckt' (Germany tastes good). This campaign wants to increase the value of German fruit and vegetables, and promote sales. 'Deutschland schmeckt' also meets the consumer's demand for more information on the origin of food, Landgard says. Domestic products should be recognizable by the 'Deutschland schmeckt' logo on the label, as well as a QR code. With this QR code, consumers can use their smartphone to look up background information on the campaign.
Landgard: new apple concept
Another concept introduced by Landgard is 'Deutschland schmeckt' (Germany tastes good). This campaign wants to increase the value of German fruit and vegetables, and promote sales. 'Deutschland schmeckt' also meets the consumer's demand for more information on the origin of food, Landgard says. Domestic products should be recognizable by the 'Deutschland schmeckt' logo on the label, as well as a QR code. With this QR code, consumers can use their smartphone to look up background information on the campaign.