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Peruvian Hass avocados to grow more in the U.S.

Hass avocado exports in the season that will start next April are expected to reach some 190,000 tonnes.


James Bosworth, Ricardo Romero and Arturo Medina Castro, attending PMA FRESH SUMMIT 2014.

"While it is still a very preliminary estimate, this would represent an increase of 15% compared with the previous campaign, when a 57% growth was registered. The fruit drop and smaller calibres in the Central Coast area, the country's main producing area, as a result of weather issues partly explain the slowdown in growth in the production of Hass avocados," stated Arturo Medina Castro, of ProHass.

Shipments in 2015 would be distributed as follows: 90,000 tonnes to Europe, 80,000 tonnes to the United States and about 20,000 tonnes to be distributed between Chile, Canada, Central America and Asia.

"We are concerned about the devaluation of the Euro," said Arturo. This concern is reflected in the higher growth in exports to the U.S. market, which would increase by 24%, 9% more than average. The main motivation for this is the stronger dollar, and although shipments to Europe should increase slightly, there is clearly some uncertainty about how much fruit the market will be able to absorb.

Avocado World Congress 2015
As part of its promotional efforts and support to Peru's avocado industry, ProHass is organising the AVOCADO WORLD CONGRESS 2015 in the city of Lima.

"We are working hard on the organisation of this congress, which will be held from 13 to 18 September 2015 and will count with the presence of great technicians and specialists in the field. We will have a showroom and pre-congress activities to give visitors a chance to get acquainted with the fields," he concludes.


More information:
Arturo Medina Castro
ProHass
T:+51 1 225-1626
amedina@prohass.com.pe
www.prohass.com.pe
www.wacperu2015.com
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