Fruit Logistica, Hall 7.2a, Stand B-04
Italy: Taking the field with the Battagliola brothers
FreshPlaza (FP): La Linea Verde was born in 1991, but your experience has deep roots, right?
Giuseppe Battagliola (GB) - Before founding La Linea Verde, my brother Domenico and I used to run a little horticultural company near Brescia. Our experience in agriculture began when we were still children. Then, when we founded La Linea Verde, we were able to capitalize on our experience and know-how for a much wider project: the fresh-cut products and our own brand, DimmidiSì. Since then, our purpose has always been to make fruit and vegetables easier for the consumers to use, by launching ultra-fresh quality and high-convenience products, and by creating new consumption occasions.
From left, Domenico and Giuseppe Battagliola in front of the La Linea Verde's headquarters.
FP - What's the challenge of La Linea Verde in terms of agronomy and agriculture?
GB - We have a short and extremely well-organised supply chain made up of farms owned and operated directly by the La Linea Verde Group, as well as over 350 other qualified horticultural companies located throughout Italy, each of which has been specifically evaluated and selected. All the products offered by La Linea Verde and the supply chain boast integrated pest management certification, and the Group even guarantees pesticide residue levels much below the limits required by law. And this is to underline that we offer high quality fresh products. And then comes the research.
Fields.
FP - Which kind of research?
GB - Research on the field! In our greenhouses, especially in the ones situated in Piana de Sele, in Southern Italy, we have been performing some agronomical analysis aimed to improve the quality and the offer of our fresh produce, of our baby leaf salads, in particular. We also co-operate with seed producers and with some universities, such as the University of Foggia.
Controls.
FB - Interesting; and have you got any news about that?
GB - Sure! We have just launched our new line "Le Stellate" (click here for further info) under our brand DimmidiSì: this is a new range of ready to eat salads, made up of 3 original recipes: new varieties of raw material and original mixes in an attractive package, easily recognizable on the shelf. We started to study these new recipes two years ago by selecting innovative varieties for fresh-cut markets that could be available all year round. The result has been a very original offer without another equal on the market, capable of satisfying the consumer’s demand for quality and innovation.
"Le Stellate".
FP - If anybody wants to know something more about La Linea Verde’s know-how in fresh cut, what can they do?
GB - I suggest visiting our website www.lalineaverde.it: It shows our reality, our skills, our structure and our way of working. On YouTube you can also find our videos (click here): these emotional virtual tours are made for those who operate in this sector, describe La Linea Verde in few minutes and also explain why we are the perfect partner to increase the fresh cut market in Italy and abroad.
The harvest.
Find out more by visiting the company stand at Fruit Logistica in Berlin: Hall 7.2a, Stand B-04, where the company management will be happy to welcome you (click here to make an appointment).
Further info: www.lalineaverde.it – www.dimmidisi.it