"Unfortunately peach, nectarine and plum producers are being paid 15-20 cents per kg on average, with a loss of over €4,000 per hectare."
"We need to pinpoint what went wrong and correct it. We need to push the 30% that is low quality out of the market, and we must do so using varietal renovation."
The fact that prices are insufficient to cover production costs must be addressed by replacing and programming production "with customer satisfaction in mind."
Apricots did better, as varietal renovation has placed them as high-quality fruits. "Plums also did well thanks to good grades, Brix level and shelf-life."
Summer apples and pears did not do so good and autumn pears, like for example the Abate variety, started with prices of around 30 cents/kg but are now increasing.
The production of winter apples was excellent, with 10% more volumes, but the Russian ban is penalising exporters.
Kiwis started with very good output prices of around 60-70 cents also thanks to the lack of produce from overseas, but demand is decreasing due to the fact that produce from Greece is sold at lower prices.