“Produce Made Simple”
OPMA expands consumer educational campaign
Comprised of a website, Facebook, Twitter, Pinterest site, it now also has an Instagram account – where consumers can access daily updates on how to select, prepare and store an extensive range of fruits and vegetables. One of the more popular features is the “Goes Well With” segment which describes ideal food pairings to inspire cooks at home. A weekly newsletter also updates subscribers with a roundup of the best from the week.
Having worked with trade members, as well as well-respected food bloggers, photographers, nutritionists, and celebrity chefs, new content and recipes are well researched and of the highest standard, making the site an informative and inspirational online resource.
Ian MacKenzie, President of the OPMA commented, “This initiative has become incredibly successful, very quickly and continues to grow exponentially. We’ve had great support from both trade members as well as contributors in 2014. The Produce Made Simple campaign certainly supports our objective to promote the increased consumption of fresh fruits and vegetables and we have big plans to continue its growth in 2015. We encourage our trade partners to reach out to see how they can get involved, with both content for the campaign as well as media plans and giveaways associated with it.”
For more information:
Simone Weber
Ontario Produce Marketing Association
Tel: +1 4165199390 ext. 237
Email. simone@theopma.ca