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Redmoon® Surprise

Collaboration brings red flesh apples

Redmoon® Surprise is a new brand for a series of red flesh apples. The brand is born out of the collaboration between French Escande and KIKU Variety Management from the Braun brothers, known for the global brand KIKU. "KIKU is one of the best addresses globally for the management of varieties and trademarks," explains Benoit Escande.

Thomas Braun, Benoit Escande, Hans Scholten and Jürgen Braun present the new brand Redmoon® Surprise at Interpoma 2014.

"Wth KIKU®, but also with other brands such as the snack apple ISAAQ® and Crimson Snow®, the Brauns have proven to be professional and capable in introducing global novelties which benefit both the producer and consumer. It is all about high quality products with a great eating experience."

"Quality," explain the Brauns, "is our credo: we want to shock the consumer (in a positive way) and create new consumption, which only works with the highest quality. The series of Red Moon® red flesh apples, is really of high quality: some varieties are perfect for processing, i.e. juice and chips. Some are also good for fresh consumption. All of them have a very nice storage characteristics which helps them last until spring."

"The key to success is to have a top product, and the other side is promotion. With red flesh apples you are coming to the market with an unique product, and you need to explain. That´s why we invented SURPRISE, in fact I get the surprise of the red flesh once I bite into the fruit."

The group plans to conduct more trials throughout Europe, in order to understand the potential in different micro climates. The Brauns will plant some hectares in spring 2015 in their own farm. "The processing industry is very interested, the red flesh opens new possibilities for marketing, also because ingredients of those apples are very healthy. From autumn 2015 on we are able to deliver first fruit and fulfill contracts. Additionally our farm will show, on a large scale, how the varieties perform. We want attract new producers and sign new contracts, for both processing and fresh consumption."

For more information:
Dr. Jürgen Braun
KIKU G.m.b.H.
Tel: +39 0471 660 640
Fax: +39 0471 660 190
Email: [email protected]
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