For the fifth year in a row California Giant Berry Farms has participated in the local NBC Affiliate KSBW holiday event called ‘Share Your Holiday’. Each year the station has a telethon type event throughout the central coast of California over an 8 hour time period encouraging the community to donate food, clothing, toys and cash to support the local chapters of the Salvation Army.

During the event on December 12, California Giant employees along with TV Anchor Brittany Nielsen greeted hundreds of locals in the community as they dropped off over 900 toys, hundreds of pounds of canned food, blankets, clothing and cash donations. In addition to sponsoring the drop location, California Giant donated 100 toys for kids in need to ensure they had something under the tree from Santa and 500 frozen turkeys to make sure each family had Christmas dinner.

Moncovich, President and CEO (left), pictured with TV Anchor Brittany Neilsen/KSBW and Santa.

As a whole, the event held at five different locations raised over $162,000.00, which is 30% over the previous year’s record number. The event also raised 10,704 pounds in non-perishable food; 1,753 pounds of clothes; plus 9,928 toys (a 16% increase over last year).

“The staff was proud to participate again and be part of such a positive program to support our local community. It was inspirational to see so many people come out to our cooler in Watsonville to donate and share in the spirit of giving” says Bill Moncovich, President and CEO.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1965 x258
Fax. +1 (831) 728-0613