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High prices downtown New York

Across from Central Park, downtown New York, the Columbus Circle shopping mall is located. In this mall, you'll find a Whole Foods supermarket. We visited this supermarket in the expensive market around Central Park, and created a photo report.

Whole Foods Columbus Circle, a supermarket for the rich.

Click here for the photo report

Around Central Park and in the neighbouring Upper East Side, you'll find expensive apartments. For instance, a rich Chinaman paid 90 million dollars for a 100 m2 apartment in One 57. Whole Foods is already a supermarket that focuses on the upper classes of society, but it seems this store is taking it one step further.

Prices are pretty steep. For many products, you pay 3.99 dollars for a pound (453 grammes).

The displays are remarkable. In what other supermarket would you find pears, melons and onions, arranged neatly in a pyramid? But the prices reflect that. For many products, you pay 3.99 dollars per pound (453 grammes). The product range has also been adjusted to the busy lives of customers. Nearly everything is available ready-made, including cauliflower florets, cut onion and fruit salads. In addition, you can use freshly roasted peanuts to make your own peanut butter.

The products at Whole Foods are arranged neatly.

Whole Foods focuses on social responsibility, for instance citrus from Florida is under this label. Lettuce, grown in a greenhouse on the roof of another branch in Brooklyn, also has this label.

A lot of space has been reserved for ready-to-use products.

Remarkably, the whole MRL policy is lacking in the US. Where European supermarkets are busy doing various tests, in America they're not talking about this at all.

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