Introduction of new cherry vine tomato variety Belido

Rotom starts Belproduce sales office in US

Rotom NV is a Belgian grower, packager and trader and is lead by Luc Claus. The company has been active on European export markets since 2013 and started a sales office in the States in August 2014. From this office in New Hope (PA), manager Michael Sas, in consultation with Luc Claus will foresee the North American market of Belgian and Dutch fruit and vegetables, traditional and organic. Some of these vegetables are also hydrocooled, which extends and improves the shelf life of the product. Luc Claus will remain active in the Sint Katelijne Waver office. He has years of export experience in America.


The gentlemen during the New York Produce Show last week. Michael Sas left and Luc Claus right.

Luc says: "Another trump card, besides quality, is of course the reputation of Belgian produce, which the American local products find hard to beat. Rotom NV/Belproduce relies on the knowledge and experience of a number of partners for filling in the logistic aspects, by land, sea and by the air."

Belido cherry vine tomato
"Rotom NV itself has not been sitting around for the last few years. We saw our clientèle increase and the turnover figures rise. After starting a new project (5.4 hectares) it will supply its largest customer, among others, with a new variety of cherry vine tomatoes called 'Belido' from Syngenta nursery, as of week 10 in 2015. This cherry vine tomato has both an exceptionally high taste and brix level."

"There were also continued investments in two new packaging lines and a boxing installation in the last six months. "This means we are even more dynamic and flexible for customers. To guarantee a perfect logistic service we also extended our lorry park to seven units."

For more information:
Luc Claus
Rotom
Drevendaal 38
B-2860 Sint-Katelijne-Waver
Tel: +32 15 32 38 32+32 15 32 38 32
Fax: +32 15 32 38 33
www.rotom-tomatoes.com
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