"We assembled several packs using various vegetables. That way we distinguish ourselves from the ready-made meals, instead supplying the products outside refrigeration, with which the consumer can make a fresh soup or dish themselves. It's a reasonably new market, but there is demand for it. The products are already selling at one of the largest retailers in the Netherlands. Now the challenge is to further deploy this in Western Europe," Hans says.
"It's still early days for us, we're entering the first full winter with our packages, but in the Netherlands we're talking to the various purchasing organizations, and we're also expecting more demand from abroad. Also, so many diversities and origins of packages are possible, that we'll continue to evolve for quite a while!"
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