"Since it will be the first conference pears for us, we will concentrate on the retail markets in China. They will be available in supermarkets, online shops and similar platforms. We believe this will be an effective way to let more Chinese end customers get to know the pear."For the meantime the conference pears will not be sold under Goodfarmer brand, since the place of origin, Holland, will be a shining point in the promotion activity. "We hope Holland, which is widely known to Chinese people for tulips and windmills, will also become known in China for its sweet and juicy pears. Later, when the market becomes stable, with the allowance of suppliers, we will consider using the Goodfarmer brand."
As for promotional activities, Goodfarmer are planing a New Product Release Conference next month in Beijing, before the Dutch conference pears arrive in China, to formally introduce Dutch pears to their clients. "At the conference, we will invite lots of key clients both in retail and wholesale and introduce them to how to store, select and eat Dutch pears and what benefits the pear could bring to their health."
Good farmer will also use a promotional material and tasting events held in supermarkets around China to introduce the pear to consumers. "At the same time, our online store partners will do more detailed introductions to younger customers aged between 20- 40."
Although Goodfarmer are not the exclusive suppliers of any Dutch pear supplier, they still do a lot of preparation work. According to Kayla this is a tradition of Goodfarmer: "Once we start a project we do our best to do it well. So in the following 3 weeks, before pears arrive, we will further enrich and perfect our promotion plan with the aim to introduce the Conference pear into China successfully."
For more information:
Kayla
Goodfarmer
Tel: +86 1881 7582 220
Email: [email protected]
www.goodfarmer.com