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New EU residue monitoring platform

ChainPoint and a consortium of international traders and wholesalers in the European fruit and vegetable sector have taken the initiative to develop Fresh.Point, a European residue monitoring platform based on the well-known ChainPoint chain information management system. The new collaborative platform connects i.a. traders with food laboratories and supports the workflow of assigning, reporting and analysing product tests.

By using this ChainPoint online platform and by sharing information and knowledge on amongst others residue monitoring, traders increase the quality and reliability of both processes and information, while reducing costs and risks at the same time. In addition, the members have agreed to put relevant anonymised data of test reports in a joint data-cube. This aggregated data is then analysed by the DFHV, the German fruit trade association, to serve common interests including the dissemination of early warnings for upcoming threats.

How it works
In Fresh.Point traders can assign the examination of product samples to any European food laboratory. The responsible manager has only to fill out one form to have a sample checked against several standards. Afterwards, the laboratories automatically report the test results back to Fresh.Point, where they can be viewed and acted upon by individual traders.

Fresh.Point comes built in with automatic analysis functionality, which, for example, allows traders to monitor suppliers, regions of origin, or the occurrences of specific residues over a period of time. But they can also use the Fresh.Point Discovery add-on that enables managers - even without any data mining expertise - to view the data from every conceivable angle and discover new opportunities.

Fresh.Point Analytics
Traders can use the Fresh.Point Analytics add-on to look at aggregated data stored in FreshPoint from every imaginable angle. They can, for example, compare products, residues, suppliers, regions and periods of time. This enables them to discover new trends in an early stage or track data correlations that may point to best practices.
This Self-Service Business Intelligence add-on is extremely easy to use. Managers can self-reliantly browse the data and create stunning visualisations with only just clicks. Moreover, it is very straightforward to share these new insights with others and thus support informed decision making throughout the organisation.

Deutsche Fruchthandelsverband
After a conscientious examination of the new platform the Deutsche Fruchthandelsverband (DFHV) has decided to join Fresh.Point and take a seat in the Committee of Experts that will work closely together with ChainPoint on new features and future developments.

DFHV members, or any other traders and retailers who would like to join or learn more about this new Supply Chain system Fresh.Point can contact ChainPoint.
ChainPoint will present Fresh.Point at the Fruit Logistica. You can find ChainPoint at Hall 21, stand F13.

Request the information brochure about Fresh.Point here.

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