US: Wonderful Sweet Scarletts hit nation's shelves

The makers of Wonderful® Pistachios, POM Wonderful® and Wonderful® Halos™ are bringing its newest and sweetest sensation – Wonderful® Sweet Scarletts™ Texas Red Grapefruits – to produce aisles nationwide. Sweet Scarletts are grown, packed and shipped in Texas by Paramount Citrus, North America’s largest citrus grower. The warm Texas climate - sunny days with cool nights – yields the sweetest premium red grapefruit around. Sweet Scarletts will be in season November through May throughout the U.S. and Canada.

“Sweet Scarletts are so sweet, they will change the way you think about grapefruit,” says David Krause, president of Paramount Citrus. “Texas Red Grapefruits are not only a simple healthy snack, but they are also a perfect addition to salads, smoothies and even as a dessert.”

Texas red grapefruit has a number of health benefits and can be easily incorporated into a healthy eating or weight management plan. Half of a medium grapefruit is roughly 60 calories and provides 100 percent of the recommended daily value of vitamin C. In addition, Sweet Scarletts grapefruit is positively verified by the Non-GMO Project.

“Wonderful Brands is known for transforming commodities like pistachios, pomegranates, almonds and mandarins into healthy brands and we’re looking to do the same thing with grapefruit,” Krause said. “When consumers choose Wonderful Sweet Scarletts, they know they’re enjoying a premium product that was cared for by us from tree to table.”

Wonderful Sweet Scarletts are sold in bags of five, eight and 10 pounds as well as an eight pound box and as loose individual fruit in produce aisles of leading grocery, mass merchant and club stores. The launch will be supported with new displays, point-of sale, retailer promotions, free standing inserts, consumer print, customer specific marketing programs as well as public relations and digital activations. For more information, visit SweetScarletts.com.

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MBrevidoro@roll.com