Parmentine, the prominent potato supplier from France, used food exhibition 'Sial' in Paris this year as a platform for the presentation of its new product 'Simplement Pomme de Terre', a potato shaker for the microwave.

With this innovation, Parmentine is entering the convenience market. The cups contain 250 grammes of unpeeled, washed potatoes, and are available in three flavour combinations. In the lid, the consumer can find an olive oil and thyme sauce, a cream cheese and chives sauce, or a tomato and basil sauce. In just six minutes, the potatoes are ready to be eaten, making it an ideal afternoon snack for consumers in a hurry.