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Aldi move into organic sector

You can now get organic produce on a budget, as discount retailer Aldi is launching a new range which it claims could see customers save 25 per cent on their usual organic basket.

The first produce to be introduced to the store will include cauliflower, carrots, broccoli and onions, with prices ranging from 79p to £1.49, compared to other supermarket prices which currently range from 85p to £2.45.

And, in a further bid to cater to the chain's expanding middle-class clientele, it is also expanding its specially selected range, offering more premium luxury products, selected for their outstanding quality, ingredients, provenance and recipe.

The latest expansion follows the ongoing success of Aldi's premium range which has seen year on year sales increase by 74 per cent.


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