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Mexico starts production of organic bananas



The market for organic products is booming and the notable presence of producers with new organic food products at the recent PMA Fresh Summit 2014 shows that the industry is more relevant than ever. 

Among those who have decided to market organic products we find the Mexican company Coliman, which presented its Coliman Organics organic banana. 

"Although we have been involved in the production of conventional bananas for many years, we are aware that, as producers, we have a responsibility to the environment, our employees and, especially, to the final consumers, who are increasingly looking for healthier products that are free of pesticides, herbicides and other artificial products," said Audee Ríos Canobbio, international sales manager. 

The company, which owns plantations in the state of Colima, is determined to take advantage of Mexico's geopolitical location to emulate the success that producers in countries like Peru have had in exporting organic bananas.

"Entering the organic market is a long process; we are starting a first stage with 20% of our acreage devoted to our new projects. In the medium term, we hope to continue expanding and reach 50% of our total production," explains Audee, addin that "the region of Colima has very favourable conditions for growing organic bananas, starting with low levels of rainfall compared to other production areas like Chiapas and Tabasco, and some countries in Central America."


Aida Pavlovich, Juan Carlos Chávez and Víctor Heredia, of Coliman Organic, at PMA FRESH SUMMIT 2014.

Although there is greater tolerance in the organic market when it comes to the fruit's condition, the company strives to reach the same quality criteria than with conventional bananas.

"One of the main challenges for organic growers is to ensure a proper and strict management of agricultural practices. One of the most crucial aspects is field management," affirms Audee. 

Coliman will export in a similar proportion to the United States and Europe and later venture into Asia, where they plan to focus their efforts on finding a place in the Japanese market.



For more information:
Audee Ríos Canobio
COLIMAN
audee.rios@coliman.com
www.coliman.com

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