North America Edition
Students from the Walker Junior High School in LA Palma, California will tackle healthy eating on Friday, October 17 when they put 10 produce-centric recipes to the test at the 4th annual PMA Fresh Summit Sensory Experience Contest. The contest, sponsored by Bolthouse Farms and supported by Disney Consumer Products, features the top ten recipes submitted by exhibitors that will be judged by the students and 15 key buyers including Delhaize America, Pro*Act and Supervalu.
“Inspiring children to eat more fresh produce can take many shapes,” says Todd Putman, Chief Commercial Officer for Bolthouse Farms, a sponsor of the event. “Whether it’s traditional marketing like the ‘eat brighter!’ movement, or through engagement in contests like this one, it’s our responsibility as an industry to engage tomorrow’s leaders in efforts that lead to a healthier lifestyle.”
“Disney continues to be a leader in inspiring kids and families to eat more nutritious food and live a more active lifestyle, and it’s truly rewarding to see our efforts create real change,” said John T. King, vice president, licensing, Disney-branded consumables. “It’s exciting to see the kids’ reactions, and we celebrate the industry for creating both inventive and healthy recipes.”
More than 55 produce-centric, kid-friendly recipes were submitted. The top 10 recipes, selected by the buyer judges, will be featured onsite during the Sensory Experience Contest where the judges, buyers and kids, will place their votes for “Buyers’ Choice” and “Kids’ Choice”. The top 10 recipes can be sampled at the Fresh Ideas in Action Reception at 4pm in Room 303AD of the Anaheim Convention Center. Winners of the Buyers’ Choice and Kids’ Choice awards will be highlighted during the reception and in the Innovation @ Work area located in Lobby B/C of the convention center.
For the first time, members of the media are invited to attend the announcement of the Sensory Experience Contest winners, which will take place at 3:30pm on Friday, October 17 in Room 303AD of the Anaheim Convention Center.
For more information about the Sensory Experience Contest, including judges, click here. For more information about PMA’s Fresh Summit, visit www.freshsummit.com.
