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Italy: Good prospects for Jingold kiwis despite Russian ban

"It is still unknown how the Russian ban will affect the kiwi season. We believe the direct effects will be rather limited, as Russia is not one of our main markets, but we will have to deal with the increased competition from other producer countries like for example Greece. This is why we will work to strengthen the brand and guarantee constant high quality to our clients," refer the managers of the KiwiGold consortium, owner of the Jingold brand.

The Jingold kiwi campaign will start in the next few days. The suitable moment to harvest is established by the technical managers of the Consortium and it coincides with the moment when the kiwis reach the perfect organoleptic qualities.

"Volumes are similar to last year - many new orchards are now starting to produce but, at the same time, production has dropped in other areas in Southern Italy due to the mild temperatures of last winter."

The quantities of green Hayward kiwis should increase considerably. "We will select high-quality green kiwis to complete our range together with golden kiwis."

The main destination market is the European one, where the produce is distributed by groups like Edeka, Corte Ingles, Coop and Tesco. The Asian market is the one growing the most. 

"In Far East countries like China, Korea, Hong Kong, Taiwan and Singapore, Jingold is a recognised brand by both operators and consumers as we have been on the market for a few years."

"The season is looking good - there is a lot of interest from our usual clients and prospects are good."

Jingold spa
Piazzale Caduti del Lavoro, 200
47522 Cesena (FC)
Tel.: (+39) 0547 317476
Fax: (+39) 0547 417514

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