North America Edition
Del Monte Fresh Produce N.A., Inc. (Del Monte) announces the launch of their second annual pineapple promotion: “Gold for Gold.” This consumer promotion encourages US and Canadian grocery shoppers to enjoy Del Monte Gold® Extra Sweet Pineapples and participate in the sweepstakes for a chance to win a pound of 24k gold. The “Gold for Gold” promotion has a pirate theme, tying into the tropical origins of the Del Monte Gold® Extra Sweet Pineapple.
Retailers are encouraged to engage their customers even more by creating pirate-themed Del Monte Gold® pineapple displays in their stores. And there is treasure to be had for participating retailers as well. When they send pictures and/or videos of their displays to GoldforGold@FreshDelMonte.com, they will be entered in the Gold for Gold Retail Display Contest. The store with the best display will receive an ounce of 24k gold (or a donation of equivalent monetary value to a charity of their choice)! The displays will be awarded points based on creativity and originality. Retailers can also earn points by running a Gold for Gold circular ad and using the Gold for Gold point-of-sale signage. All participating retailers will automatically be entered for a chance to win a trip to Costa Rica!
“Del Monte Gold® Extra Sweet Pineapples are incredibly versatile. They are an ideal and refreshing healthy snack, make delicious desserts, and can be used as an ingredient for cooking,” said Dennis Christou, VP of Marketing, North America for Del Monte. “Pineapples can be enjoyed year-round, especially in the fall when cooking and baking is in full swing as we approach the holidays.”
The five-week Gold for Gold promotion begins October 13 and ends November 16, 2014.
For more information about the “Gold for Gold” sweepstakes, please visit www.fruits.com/wingold
Announcements
Job Offers
- Account Manager – North Germany
- Operational Grower - Strawberries
- Retail Key Account Manager
- Sales Representative Southeastern US
- Bedding and Perennials Sales Manager Europe
- Ein- und Verkäufer Obst
- Horticultural Technician
- Agronomist
- Head Grower Strawberries, Norway
- Tissue Culture Laboratory Scientist
Specials more
Top 5 - yesterday
Top 5 - last week
- Thai durian exporter already blocked 100 containers before mid-April harvest start
- GLOBAL MARKET OVERVIEW AVOCADO
- More dragon fruit from Ecuador breaks the market
- Yet more rain could spell quickened end to South African grapes
- “I hear from our clients that our Gala apple is the best Gala you can find in Europe”
Top 5 - last month
- Thai durian exporter already blocked 100 containers before mid-April harvest start
- "Consumers will happily pay two euros for a Mars bar or can of Coke but not for their veg”
- “Fruit industry in the Eastern Cape is facing a perfect storm”
- Eastern buyers prefer the taste of South African Grannies
- GLOBAL MARKET OVERVIEW AVOCADO
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-03-29 “We anticipate a great avocado season with favourable prices”
- 2023-03-29 India: Sundarja mango of Rewa district receives GI tag
- 2023-03-29 Thailand secures 500 million baht durian deal with China's Yunnan province
- 2023-03-29 Chile's avocado harvest is estimated to have fallen to 186,000 tons this season
- 2023-03-29 Iranian dates are doing well this Ramadan
- 2023-03-29 Bay of Plenty kiwifruit orchard owners struggling to sell
- 2023-03-29 Uganda intent on boosting exports to Western markets
- 2023-03-29 "The price of fresh coconuts in Thailand has increased by nearly 40%, price continues to rise"
- 2023-03-29 Early avo market in Europe the complete opposite to last year
- 2023-03-29 Vietnam-grown Musang King durians more expensive than imports
- 2023-03-28 JP Farms exports first shipment of coconuts to US
- 2023-03-28 Vietnam: Durian prices down by half
- 2023-03-28 Total export dragon fruit turnover reached more than US$47 million in Vietnam
- 2023-03-28 Gilroy is the 'garlic capital of the world'
- 2023-03-28 Pocket-size miniature mangos receive trademark protection
- 2023-03-28 Peruvian avocado exports increased by 53% in the first two and a half months of 2023
- 2023-03-28 Harvest season for Hass avocado has begun in Kenya
- 2023-03-28 “Lamb Hass is more than a transitional variety between the national Hass and the Peruvian Hass”
- 2023-03-27 Fiji: Ginger farmers state they are treated unfairly by Frespac Ginger Fiji Ltd
- 2023-03-27 California rains hold off avocado growers for now
