Robinson Fresh® encourages retailers to ‘Hail to Kale’ on National Kale Day

Robinson Fresh®, exclusive marketer of Glory Foods® bagged kale greens, is encouraging retailers to ‘Hail to Kale’ in their stores during National Kale Day on October 1.

One of the fastest growing produce categories, annual retail sales of kale have grown more than 450% since 2010. Kale, now dubbed a “superfood”, is a versatile produce item packed with vitamins and antioxidants that have been shown to prevent certain disease or illness.

Robinson Fresh will provide participating retailers with interactive Glory Foods® branded point-of-sale posters and social media templates in order to drive retail sales and brand awareness.

Robinson Fresh will also promote National Kale Day and the Glory Foods® brand on LinkedIn and Twitter at @WeSpeakFresh, in order to build consumer awareness of the holiday and provide information about kale’s benefits.

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