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"Romke van Velden: "Customer can choose from eco version to films"

Sorma Group introduces variations on Sormabag during Macfrut

Earlier this year during the Fruit Logistica the Sorma Group introduced the Sormabag. What makes this packaging with a handle different is that this Sormabag saves raw materials, is made completely from polypropylene and is therefore fully recyclable. This was done to respond to the urgent, direct demand to save production costs and the environment.

During Macfrut in the Italian Cesena a number of alternative packagings for the same machine were presented. "The Sormabag remains the main packaging, but we can also make other variations with this machine. We can also offer more communication possibilities on the packaging, with one or two films that are also suitable to package more weight. But we can also supply an eco version, which cuts off the band. This is the cheapest option, but offers less space for communication," explains Romke van Velde of Sorma Benelux.

Romke shows the various packaging possibilities.

Most supermarkets in the Netherlands offer their citrus in the well known net clip packaging: a coloured net with a small information label and a metal clip. "It's a relatively cheap packaging, but offers little space for information or customer interaction. It's also not fully recyclable," explains Romke. "Despite its light weight, the Sormabag is very robust. The packaging is completely transparent and the mesh of the net, along with the slim handle - run over the full length of the packaging, without any loss of material - mean that every individual product is visible and makes it more breathable, which has a positive influence on the shelf life."

The Sorma machine runs non stop and so reduces the need for labour. Price wise, these packagings are between the clipper and the girsac packaging, which we can also supply. But the eco version of the Sormabag comes very close to the clipper," says Romke. "The Sormabag has been well received in the market. At the moment various customers with onions and citrus products are carrying our new packaging."

The first introduction of the alternative packagings took place at Macfrut, but the Sorma Group will also be present as an exhibitor during the Fruit Attraction in Madrid over the next month, to present the machine and its new packagings.

For more information:
Sorma Benelux (Freshpack Handling Systems)
Buijs Ballotstraat 17a
Postbus 15
2690 AA 's-Gravenzande The Netherlands
[email protected]
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