The Spanish table grape season, which started two weeks in advance compared to last year's, is about to end for white seedless varieties such as the Ideal in the area of the Valley of Vinalopó, Alicante.
"We usually finish selling Ideal grapes around mid-October, but this season's produce will be sold out this week. This is an advantage for us, taking into account that the weather usually gets worse from October and the Ideal is one of the most delicate grapes," said Miriam Cutillas, of Uvasdoce's marketing department.
In general terms, the campaign has been characterised by a decline in production, which has been between 30 and 40% lower than last year, although according to Cutillas this has not reflected on prices during this stage of the campaign, taking also into account that the Italian season has been a disaster due to quality problems and a clear loss of productivity.
"While the average price is significantly better than last year, it is not as high as it should be considering the volume of fruit available in the market. The panic following the Russian veto and the storm warnings for late September led many traders to pursue selling their products quicker than normal and this has not favoured good prices," she says.
"From next week, we will start importing the white variety with seeds Italia; the one most resembling the Ideal. We will then also import grapes from Brazil and very possibly also from Peru for the first time; two sources that will allow us to cover the New Year's Eve campaign" she continues.
Uvasdoce brings plenty of news to the next edition of Fruit Attraction
Taking advantage of the fact that 2014 is the International Year of the Mediterranean Diet, with grapes being an important part of this diet, Uvasdoce will carry out a communication campaign to promote healthy living with the slogan "Our goal: your well-being." The company will post healthy tips and recipes with table grapes via social media.
Moreover, as it did last year on New Year's Eve, Uvasdoce will start a prevention campaign against cancer in October in partnership with the Spanish Association Against Cancer.
Furthermore, Uvasdoce will expand the Uvasdoce Premium line and its range, and will use its stand at Fruit Attraction to introduce a new product grown on its own plantations.
"Although we are well-known in the grape market, we want to make a more efficient use of our facilities with the introduction of a product that is harvested before table grapes," states Miriam Cutillas.
More information:
Miriam Cutillas (Marketing Manager)
UVASDOCE
Ctra. Monforte-Agost km. 6.9
Partida de las Norias nº 188, Spain
T: +34 965 620 125
M: +34 659670964
info@uvasdoce.com
www.uvasdoce.com