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But he assures that Jazz and Pink Lady apples will still be on the shelves, "The first traditional UK varieties are on the shelves along side Southern Hemisphere Jazz apples, the domestic varieties are retailing at around £1 per bag whereas with Jazz we are around the £2 price point. Interesting point is that we are still maintaining our weekly Jazz sales volumes despite the price disparity, with our loyal customers that buy week in, week out. For the New Season, we will move into European Jazz at the end of October and then UK grown fruit at the end of November. Overall this season, and with new plantings coming into production, we expect to sell +15% more than 2013/14, which in itself was a record volume season for us. All up we are planning to sell over 8000 tonnes in the Northern Hemisphere 2014/15 season. Fruit quality is looking fantastic, and because Jazz is a relatively late cropper, we have really benefited from the Indian Summer that UK and Europe is currently experiencing. We cannot wait to get started."
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Garry Harrison
Worldwide Fruit
Email: [email protected]
Tel: 0044 1775 717027