However, the Cologne supermarket chain Rewe did well in the first six months of 2014. here the food turnover increased by an impressive six percent. The figures also showed a clear distance from competitor Edeka, of whom the turnover only grew by 1.9 percent according to the GfK.
The market researchers mentioned the low interest rates, which enable many consumers to spend more money on everyday goods instead of saving, for the divergent developments of supermarkets and discounter. The discounters have apparently also downsized their special offers.