Lidl and Voedingscentrum bring out Healthy Treat Box for fruit and vegetables

The Healthy Treat Box has been in all Lidl shops since the 11th of August. The box was created in collaboration with the Voedingscentrum and shows that healthy treats are fun, tasty and easy. This initiative connects to the idea that Lidl wants to add to a healthy lifestyle.

"We want to set the bar higher this school year with the introduction of the Healthy Treat Box and enable even more children to give out healthy treats at school," says Christine Braun, spokesperson for Lidl Holland in the press release.

Healthy food and moving

The topic of healthy treats has been high on Lidl's agenda for a number of years. For instance, also in collaboration with the Voedingcentrum, the FitFoodFun-Factor bus was created, in which the themes of healthy food and enough exercise are brought to the attention at primary schools in the Netherlands. Braun: "In a school bus converted to a cooking studio, over 30 thousand kids from around 300 primary schools have already been part of a 'healthy treat' workshop in the Netherlands. Children learn in a fun way that vegetable chips are tasty too."

Voedingscentrum

"Lidl like to contribute to the health of children and the treat box is a good example of this. It would be great if healthy treats become normal for the coming school year," says Patricia Schutte of the Voedingcentrum in a response to this introduction.

Princes and princesses

The box contains sticks and stickers with which the consumer can turn fruit and vegetables into 25 healthy treats in no time at all. The box is available in two versions; the princes and princesses theme and an animal party.

Source: marketingtribune.nl