Research and Markets:
UK Fruit & Vegetables Market Report 2014 now available
After division of the market into its two respective sectors, this report examines the fresh vegetables sector with regard to produce such as salads, potatoes, root vegetables and brassicas. The fresh fruit sector is analysed through categorisation of items like berries and citrus fruits, as well as at a specific level for the most popular fruits, like apples and bananas. This enables both a bottom-up approach in relation to the success of specific fruit and vegetables within the wider marketplace, as well as a broader top-down assessment of the market in relation to schemes such as Government health drives amid an increasingly overweight and obese nation.
As such, the Government's 5 A DAY scheme and the more general consumer desire to be healthy is an important market trend. The relative success of the scheme in terms of consumer recognition is contrasted by a decreasing fresh fruit and vegetable consumption rate per capita. An increasing number of consumers are turning to frozen or processed fruit and vegetables (not included within the scope of this report) in an effort to save money and with the knowledge that these products are often no less healthy than their fresh counterparts. This is unsurprising given the dramatic extent to which the economic crisis continues to affect food prices.
Other consumers, meanwhile, have rejected processed foods, partly in response to the horse meat scandal and the questions it raised about retail and distributor supply chains, and partly because of increasing consumer appreciation for home-cooked meals from scratch. In relation to this trend, some consumers are choosing to opt for home-grown fruit and vegetables, with thousands of people on the waiting lists for allotments. Other consumers are simply choosing to purchase organic produce at greater expense, to guarantee more natural production methods. These market trends will be analysed within the context of current issues such as wastage and new legislation.
This report forecasts that the fresh fruit and vegetables market will continue to grow in coming years, with an increased market value of 7.6% between 2014 and 2018. The primary factor behind this will be rising prices, while future trends will include decreasing consumer emphasis on healthy living, as well as increasingly popular and innovative processed products that minimise waste. It is important to appreciate the unpredictability of the market, however, as much is dependent upon the success of individual harvests and global weather conditions.
For more information:
Laura Wood
Research and Markets
Tel: +1-800-526-8630
Fax: +1 646-607-1907
Email: press@researchandmarkets.com