DestapaBananas is the tool used to cook banana fritters, thanks to Sebastian Berger, the yellow fruit can be filled with caramel or chocolate. DestapaBananas was launched in March this year and it was a sensation in the Andean supermarkets. Expectations are the product will be commercialized in more countries.
Sebastian Berger, from Cordova, first thought about creating the banana fritters one late winter night at the end of the 90s when he was craving for sweets and imagined eating a banana like a stuffed fritter.
" I gathered the necessary elements to create a model for this new system and checked whether my inspiration was or was not insane at 7 in the morning. Fifteen years have passed since then, "said Berger. That was the beginning of DestapaBanana, a project that took about a decade to develop and currently has busting sales.
What is DestapaBananas?
It is a tool that opens a hole on the inside of the banana without filling it. The idea seems simple, but executing it isn't, because the fruit has a shape and texture that are complicated to handle. Sebastian Berger worked with several prototypes before deciding on a final one. It's an object that could be compared to a bicycle's pump, where one inserts the unpeeled banana. The tool has a central sharp metal axis that perforates the fruit. After that procedure, one can inject caramel, solid chocolate or any jam flavour into the banana.
Argenfruit, an importer and distributor of fruits from Mendoza, especially of Ecuadorian Sabrostar bananas, was the first company interested in Berger's product. The products initial stage was slow and shy, but once the product was launched it grabbed the attention of the media and companies in more than eighty countries, almost without investing in advertising. The innovative product went on to appear on television in the United States in the NTD informative. At the local level, when the product was first introduced in supermarkets with a stand and promotion shows, it outsold the banana, the best-selling fruit.
Currently, nearly one hundred units of DestapaBananas are sold per week. Its retail price is of 150 Argentine pesos (13.55 Euro), a price that also includes sweet milk, strawberry jam or chocolate bar fillings.
Source: El Ciudadano